Brand Design-Graphic Design-Senior Visual Creative Manager
Li Auto Brand Center Team Introduction: As a domestic luxury intelligent electric vehicle brand, the mission of Li Auto is to create a mobile and happy home. The Li Auto Brand Center is a comprehensive innovation team composed of visual graphic designers, image creatives, video creative designers, CG production designers, brand strategy experts, etc. We are committed to using design and creativity to make Ideal Auto a leader in the new energy manufacturing industry. Join us and achieve our ideals together!
职位描述:
1.根据产品定义结合用户思维,规划及创意新车型的创意方向及影像规范。
Job Description:
1.Based on the product definition and user thinking, plan and create a creative direction and image specifications for the new vehicle model.
2. 根据发布会要展现内容与逻辑关系及品牌影相调性,创意高品质落地制作方案或可落地平面拍摄规划,执行方案并把控品质,对品质负责。
2. Based on the content and logical relationship to be presented at the release event, as well as the brand visual tone, devise a high-quality creative implementation plan or a plan for the photography of the plan. Execute the plan, control the quality, and take responsibility for it.
3.根据日常业务(如车展kv、节日创意设计、活动keynote、内部宣传等)需求,影像类输出创意并完成layout,与供应商对接创意落地把控品质。
3.Based on daily business needs (such as exhibition KV, creative festival design, event keynote, internal propaganda, etc.), provide creative output for video, and complete the layout. Coordinate with suppliers to ensure quality of creative output.
4.品牌VIS(品牌色、字体、影像风格、版式设计风格)更新迭代与探索。
4. Update and iterate brand VIS (brand color, font, image style, layout design style) and explore new possibilities.
5.利用ai探索前瞻的影像风格落地表现手法。
5.Utilize AI to explore advanced image style landing performance techniques.
职位要求
具备能力:
1.丰富的拍摄制作实战及判断经验 ,能达到创意与实际落地制作互锁。具有完整参与拍摄制作项目的闭环能力,需求-创意-设计落地-反馈-完稿。
Capacity:
1. Rich practical experience in shooting and production, with the ability to integrate creativity and practical implementation. Able to fully participate in the entire process of shooting and production projects, from requirement assessment to creative design, implementation, feedback and completion.
2.具备很强美术基础,可通过手绘或软件落地创意。
2. Strong foundation in art, able to realize ideas through hand-drawing or software development.
3.具有团队协作及共创精神,有责任心及担当精神,抗压能力强。愿意接受新事物及带来的挑战。
3. Possesses collaborative and co-creative spirit, with a strong sense of responsibility and ability to handle pressure. Willing to accept new challenges and embrace new knowledge.
4.拥抱变化,逻辑思维强,能利用专业素养快速做出应对方案及落地执行能力。
4. Embrace change, strong logical thinking, able to use professional expertise to quickly come up with response plans and execute them.
5.熟练掌握各类ai及设计类软件。
5. Proficient in various AI and design software.
6.具有高等设计院校及海外设计类院校留学背景,具备英语沟通能力者优先。
6. Candidates who have studied in top design colleges or overseas design colleges and have English communication skills are preferred.