REDFERN DIGITAL – ART DIRECTOR 美术指导

瑞蕨(上海)营销策划有限公司（以下简称“瑞蕨”）是一家针对中国市场、为品牌提供综合服务的公司，我们为品牌提供专业对华市场指导、帮助品牌提升知名度并助其增长销量、赢得市场份额。经过15年在中国市场的历炼，瑞蕨与客户一同成长，并助力其中一些客户成为市场上最成功的品牌。

我们的团队由不同领域的专业人才组成，他们曾分别学习或从业于：市场营销、消费者研究与洞察、创意与设计、品牌策略、社交媒体营销、付费营销，以及电子商务和技术整合等专业领域。

JOB DESCRIPTION 职位描述

1.对于新媒体渠道、创意、社会热点等有敏锐的感知，并快速与所负责的品牌和产品结合；能独立带领团队；Have a keen perceptive of new media channels, creativity，hot spots of society, and quickly integrate with the responsible brands and products; Able to lead the team independently；

2.根据客户需求提出简单的策略方向及创意方向，不断提出丰富多样或新奇独特idea；Propose simple strategic and creative direction according to customer needs, and constantly come up with various or novel and unique ideas；

3.根据Marketing Campaign需求确认创意策略，并负责创意策略的落地执行；Implement creative strategy according to marketing campaign requirements, and be responsible for the implementation of creative strategy

4.能高效的指导团队保证出品品质；Guide the team with high-efficiency to ensure the quality;

5.负责项目的创意与设计工作（休闲食品，护肤美妆，日用品等）.正确把握各个项目的设计方向，独立完成品牌设计工作； Responsible for the creative and design work of the project (food, skin care beauty makeup, daily necessities, etc.), correctly control the design direction of each project, and independently complete the brand design work;

6.了解合作方品牌调性，确保产出符合Brand Guideline要求；Understand the brand to ensure that the output meets the requirements of brand guideline;

REQUIREMENTS要求:

1.有丰富的social media经验及快消类品牌创意经验；能独立带领团队；Experience in social media and FMCG Brand Creation; Able to lead the team independently；

2.谙熟流行趋势，对潮流化具有很高的敏感度；Familiar with fashion trend, highly sensitive to trend

3.至少3年以上创意相关管理经验，熟练使用各种设计软件；熟练手绘能力。需要会摄影摄像。4A广告公司美术指导工作经验优先，深刻理解创意和逻辑之间的衔接关系，能够通过缜密的思考将策略充分展现在设计成果中。; At least more than 3 years creative management experience, familiar with various design software; skilled in hand drawing. Ability of photography and videography is must. 4A advertising company art guidance work experience is preferred, a deep understanding of the connection between creativity and logic, through careful thinking to fully display the strategy in the design results.

4.艺术院校设计专业、美术及相关专业毕业，本科以上学历；Bachelor degree or above, majoring in design, fine arts and related majors;

5.熟练Photoshop、AI 等相关图形及图像处理软件；Skilled with Photoshop, AI and other related graphics and image processing software;

6.有强烈的工作责任心及团队合作精神，工作积极主动 - Self-motivated, disciplined, driven, strategic-minded and a great team player.

7.具备独立设计完稿能力，丰富的视觉表现经验，并具备跨行业的设计能力。; With independent design ability, rich visual performance experience, and cross industry design ability.

8.具备逻辑性思考和文字表达能力，展示设计策略和创意思路; Have the ability of logical thinking and text expression, display design strategy and creative ideas;

9.中文母语，优秀的英语书面和口头沟通能力Chinese Native, excellent written and verbal English communication skill

10. 能够融入公司文化，有团队协作精神。有责任心，执行力，管理能力。适应性强，和外包团队沟通高效到位。Be able to blend into company culture and with team spirit. Have the sense of responsibility, executive ability and management ability.Strong adaptability, efficient communication with outsourcing team.

If you are interested in the position, please reach out to ********************* with your Resume and Protfolio. Thank you