• 6k-9k 经验1-3年 / 本科
    移动互联网,广告营销 / 上市公司 / 2000人以上
    岗位职责: 1、根据客户需求,负责品牌retainer项目中的各类创意及文案的规划与撰写,平台包括但不限于双微一抖、小红书等; 2、负责各类campaign、互动活动等项目中的创意及文案执行,策划物料类别包括但不限于海报、视频、H5等; 3、对整合营销有一定理解,配合项目提案策划阶段的创意发想,并负责部分方案及相关文案的撰写。 任职资格: 1. 本科及以上学历,广告、传媒等相关专业背景者优先; 2. 拥有快消类品牌服务经验者优先;若兼有科技数码或汽车类服务经验则更优; 3. 兴趣广泛,时刻保持对网络新兴事物的敏感度,对社会化媒体有独到见解和钻研精神; 4. 熟练使用相关办公软件,PPT水平优秀者优先; 5. 思维活跃、善于学习和总结经验,并乐于表达与分享;工作认真、耐心,有责任感,具有团队合作精神。
  • 10k-20k 经验3-5年 / 本科
    移动互联网,游戏 / 不需要融资 / 150-500人
    职位描述: 1.根据营销互动方案出传播策略,如媒介组合、商务渠道组合、内容营销和互动营销等; 2.维护并拓展媒介资源和商务渠道,如媒体、KOL、第三方品牌合作方、IP授权资源等; 3.根据公司战略及策略需要,独立高效策划执行媒体传播计划,确保达成品牌目标; 4.根据客户产品定位精准匹配媒介资源和渠道,效益最大化的完成合作谈判; 5.了解对应的业务线的动向,配合销售部、客户部、策划部完成媒介及商务渠道的组合方案; 6.收集整理媒介及行业相关商务渠道信息,定期汇总行业数据,分析行业动向。 职位要求: 1.3年以上的广告媒介、商务经验,对于全平台的媒介资源都有所了解,主要平台抖音、B站、小红书; 2.对social传播有一定的经验,在客户整体品牌规划的品牌策略基础上,策划年度媒介传播策略; 3.拥有主流社交媒体资源,精通各类媒介平台投放; 4.制定社交平台推广资源策略,执行和复盘,根据变化持续调整并优化,完成Campaign媒介创意策略方案; 5.具备沟通能力,可以与客户以及内部有良好的沟通,良好的敬业精神和团队合作精神; 6.需要有良好的成本控制意识,为项目以及公司争取最大化利润;具备互联网思维、品牌意识,数据导向。 福利待遇: 1、入职即额外购买商业保险 2、一年一次旅游津贴 3、一年一次员工体检福利 4、每月下午茶活动、员工生日小礼物哦~ 5、带薪春节假(集团员工专属的带薪春节假5天~合计春节假12天,与年假不冲突哦) 6、其他休假:根据国家规定放 7、森币奖励:每月选出若干优秀员工给予森币奖励;可以在指定的平台上购买东西哦~ 8、各种补贴:中餐补、交通补贴/班车、通讯补贴 9、其他福利:结婚礼金、生育礼金、电脑补贴、加班餐费报销(晚上可报销餐费30元/人)、打车报销(加班可报销打车费)等等等 10、工作时间:周末双休,上下班弹性一个小时:09:00-18:00或10:00-19:00
  • 20k-40k·16薪 经验3-5年 / 本科
    消费生活 / D轮及以上 / 500-2000人
    工作职责: 1、根据业务中长期愿景,制定品牌定位策略,品牌架构体系,品牌传播策略等,并开展品牌沟通与传播; 2、进行品牌资产管理,品牌物料及资产增值,包括TVC创意制作、公仔家族建设、社区文化符号等及其衍生策划及传播; 3、完善品牌力指标体系,不断监测追踪,适时发现问题,产出解决方案,提升品牌核心指标。 任职资格: 1、5年及以上品牌建设或品牌营销经验,热爱品牌工作,对品牌建设有自己的见解和坚持; 2、理解品牌和业务之间的关系,能够通过品牌管理辐射和影响业务,进而提升品牌意识和品牌价值; 3、有品牌维度的作品,包括但不限于TVC、品牌Campaign等。
  • 20k-40k·16薪 经验3-5年 / 本科
    消费生活 / D轮及以上 / 500-2000人
    工作职责: 1、根据业务中长期愿景,制定品牌定位策略,品牌架构体系,品牌传播策略等,并开展品牌沟通与传播; 2、进行品牌资产管理,品牌物料及资产增值,包括TVC创意制作、公仔家族建设、社区文化符号等及其衍生策划及传播; 3、完善品牌力指标体系,不断监测追踪,适时发现问题,产出解决方案,提升品牌核心指标。 任职资格: 1、5年及以上品牌建设或品牌营销经验,热爱品牌工作,对品牌建设有自己的见解和坚持; 2、理解品牌和业务之间的关系,能够通过品牌管理辐射和影响业务,进而提升品牌意识和品牌价值; 3、有品牌维度的作品,包括但不限于TVC、品牌Campaign等。
  • 30k-55k·16薪 经验3-5年 / 本科
    工具 / 上市公司 / 2000人以上
    工作职责 -结合供需关系、内容洞察,制定并执行创作者增长策略,引入UGC、PGC、头部作者等类型作者 -进行创作者增长campaign的策略制定、价值利益包装、渠道投放、裂变玩法的设计及落地执行 -根据业务方向,策划针对各圈层/各题材的创作引入方案,包含投放、BD、玩法等 -对接创作者运营、策略、产品等,多渠道、多方式提升创作者的增长效率 任职资格 -5年相关工作经验,大学本科及以上学历,市场营销、传播学等相关专业,熟悉国内外社交媒体平台,熟悉各类营销打法策略,操作过增长的大型案例 -有良好的名人资源、MCN资源、BD渠道等储备优先,有相关用户/创作者增长经验等优先 -擅长数据分析,逻辑性强,对新事物敏感,良好的沟通能力和团队协调能力 -有较好的营销洞察和创意、策划及审美能力,较好的抗压能力与工作投入度,有创业精神
  • 8k-10k 经验3-5年 / 大专
    移动互联网,广告营销 / 上市公司 / 2000人以上
    【职位描述】 1、参与公司相关项目(Campaign、Event、Digital等)的整体创意和视觉表现讨论; 2、具备独立敏锐的创新思考能力,具备全案的整合思维; 3、负责各类项目创意出品的质量把控与执行,指导内外部团队保持高质量出品; 4、熟悉广告创意流程,把握整体美术及设计风格,充分调动最大创意能力及最佳创意效率,将创意从概念通过视觉表现发展成为具体的设计; 5、有策略能力,有情趣,有丰富的生活阅历,有审美有大爱,有大胆想法和欲望。 【任职要求】 1、具有汽车、3C数码、快消等相关行业工作经验5年以上,美术指导经验1年以上,能够快速高效完成创意输出及美术执行; 2、具备良好的美术功底及创意能力,熟悉数字营销/Social环境下的美术形式; 3、充满好奇心,技多不压身,可以驾驭各类创意与美术的表达; 4、精通Photoshop、Illustrator、AI等相关设计软件,手绘能力为必须具备的条件,C4D、视频剪辑能力加分; 5、良好的沟通技巧和能力,能同时处理多个任务,适应在快节奏的环境中工作,具有敬业精神。 ps: -有优秀的美术教育背景 -有特殊能力(手工、3D、插画)等 -具有大型客户服务经验、4A工作经验者优先(面试者请提供个人作品或有效链接)
  • 15k-25k 经验3-5年 / 本科
    TCL
    移动互联网,其他 / 上市公司 / 2000人以上
    岗位职责: 【岗位概述】执行电商销售中心所承担的各分公司电商平台(Shopee, Lazada, Amazon等)站外广告投放优化,需协助执行KOL/SNS/Deals/PR等其他营销推广渠道,积极参与整合营销项目,对各国家站外广告投放结果和站外流量和营销目标负责。 【岗位职责】 1. 负责电商平台Facebook / Google/ Amazon DSP广告投放优化,针对不同国家及产品制定营销策略并执行; 2. 对广告效果进行及时监控,并对进行过程完成数据分析与总结,不断优化; 3. 熟悉KOL/SNS/Deals/PR等其他营销推广渠道, 积极参与整合营销项目; 4. 与内外部配合,充分调动各方资源完成营销目标,对营销结果负责; 任职要求: 1. 本科及以上学历,英语CET-6或专业四级以上,英语可作为工作语言; 2. 3年及以上海外广告投放和营销推广经验,熟悉Google/Facebook/Amazon DSP广告投放系统与规则, 有CPAS和GSA投放经验更佳; 3. 熟悉海外市场主流的营销渠道,对其玩法有一定独到的见解,有大型campaign营销项目经验优先; 4. 靠谱当责,良好团队合作意识和抗压能力,有独立思考能力和较好的学习能力; 5. 英语可作为工作语言。
  • 15k-25k 经验3-5年 / 本科
    内容资讯,短视频 / D轮及以上 / 2000人以上
    职位职责: 1、负责今日头条产品站外宣发,制定市场策略,提升产品影响力及正向口碑; 2、整合优势资源,通过内外部合作及市场手段,打造头条创作者经典案例,提升影响力; 3、结合重要节点,制定营销策略并统筹Campaign落地,打造具有影响力的营销事件并达成业务目标。 职位要求: 1、本科及以上学历,5 年及以上互联网产品品牌营销经验,以终为始; 2、有大型营销项目经验,能统筹内外部多方完成目标,具备较强沟通能力、整合资源能力和团队合作意识; 3、网感好脑洞大,品牌策略思维强,有线上+线下项目经验,打造过爆款品牌营销案例者优先; 4、投入度高,自驱力强,对数据敏感,具备较强的自主性和工作规划能力,擅长创新。
  • 20k-30k·14薪 经验3-5年 / 本科
    TCL
    移动互联网,其他 / 上市公司 / 2000人以上
    岗位职责: 1、深刻理解品牌与产品定位,进行海外市场品牌营销与产品营销内容的提炼及梳理,包括但不限于品牌故事、产品故事、产品卖点等,并常态化地进行官网、电商详情页、EDM、新闻稿等品牌触点所需内容的策划与迭代,输出品牌与产品价值; 2、配合一线业务部门,进行新品上市和电商大促等重点Campaign的内容端策划和交付,如Campaign Idea、TVC脚本、Landing Page等; 3、与产品、营销、设计团队及外部供应商紧密协作,进行产品技术的场景化创意与呈现,不断产出通俗易懂、让用户共情的内容作品; 4、协助社交媒体运营,对KOL、媒体合作中的内容与文案质量进行把控; 岗位要求: 1、本科及以上学历,3C或科技行业从业背景,5年以上海外文案策划经验,TEM-8或海外留学背景(加分项); 2、熟悉Amazon和DTC内容逻辑,热爱产品(加分项)、网感好,对技术的视觉化和场景化有独到的思考; 3、品牌思维强,能够从品牌一致性角度管理全盘内容; 4、逻辑清晰,高效沟通
  • 数据服务|咨询,营销服务|咨询 / 上市公司 / 500-2000人
    About iClick Interactive Asia Group Limited iClick Interactive Asia Group Limited (NASDAQ:ICLK) is an independent online marketing and enterprise data solutions provider that connects worldwide marketers with audiences in China. Built on cutting-edge technologies, our proprietary platform possesses omni-channel marketing capabilities and fulfills various marketing objectives in a data-driven and automated manner, helping both international and domestic marketers reach their target audiences in China. Headquartered in Hong Kong, iClick was established in 2009 and is currently operating in eleven locations worldwide including Asia and Europe. Senior Account Executive / Associate Account Manager (Based in SH Office) Job Summary: Sitting in our Account Management Team, you will be responsible for supporting global corporate clients on omni-channel digital marketing solutions including but not limited to digital strategies development, global digital marketing campaign execution and follow-up optimization on spending and performance based on insights and trends. You will have a good regional exposure in formulating and executing China and travel retail solutions. Job Responsibilities: • Assist in managing ***** digital marketing campaigns for global corporate clients • Ensure campaigns are setup and optimized in correct way in accordance with the brief and best practices • Analyze data and provide in-depth data-driven insights, regular reports and strategic recommendations so as to achieve clients’ business goals • Prepare and present digital strategies and plans to clients • Proactively build strong client relationships and ensure customer satisfaction with excellent service level provided • Coordinate with internal and external parties for digital project implementation • Handle any ad-hoc projects as assigned Job Requirements: • Degree holder, preferably in Marketing, Communication, Advertising or related discipline • Minimum of 2 years’ experience in project coordination / account management / customer service, preferably in digital marketing agency • Good understanding in digital landscape of China market • Relevant experience in handling travel retail account will be an advantage • Proven successful client account servicing track record is preferred • Good team player with excellent interpersonal and communication skills • Independent with strong sense of responsibility and willingness to learn • Good at planning and multi-tasking to meet multiple deadlines • Excellent command of written and spoken Mandarin and English • Candidate with more experience will be considered as Associate Account Manager. To know more about us, please visit http://www.i-click.com/ We offer competitive salary and benefits to the right candidate. If you are interested, please send your full resume with current and expected salaries to us at ******************* . All data supplied will be kept in strict confidence and will be used for employment related purpose. Only short-listed candidates will be contacted.
  • 18k-30k 经验5-10年 / 本科
    数据服务|咨询,营销服务|咨询 / 上市公司 / 500-2000人
    About iClick Interactive Asia Group Limited iClick Interactive Asia Group Limited (NASDAQ:ICLK) is an independent online marketing and enterprise data solutions provider that connects worldwide marketers with audiences in China. Built on cutting-edge technologies, our proprietary platform possesses omni-channel marketing capabilities andfulfills various marketing objectives in a data-driven and automated manner, helping both international and domestic marketers reach their target audiences in China. Headquartered in Hong Kong, iClick was established in 2009 and is currently operating in eleven locations worldwide including Asia and Europe. Senior Account Manager (Based in SH Office) JobSummary: Sittingin our Account Management Team, you will be responsible for supporting global corporate clients on omni-channel digital marketing solutions including but not limited to digital strategies development, global digital marketing campaign execution and follow-up optimization on spending and performance based on insights and trends. You will have a good regional exposure in formulating and executing China and travel retail solutions. Job Responsibilities: • Manage ***** digital marketing campaigns for global corporate clients • Ensure campaigns are setup and optimized in correct way in accordance with the brief and best practices • Analyze data and provide in-depth data-driven insights, regular reports and strategic recommendations so as to achieve clients’ business goals • Prepare and present digital strategies and plans to clients • Proactively build strong client relationships and ensure customer satisfaction with excellent service level provided • Coordinate with internal and external parties for digital project implementation • Handle any ad-hoc projects as assigned Job Requirements: • Degree holder, preferably in Marketing, Communication, Advertising or related discipline • Minimum of 6 years’ experience in project coordination / account management / customer service, preferably in digital marketing agency • Good understanding in digital landscape of China market • Relevant experience in handling travel retail account will be an advantage • Proven successful client account servicing track record is preferred • Good team player with excellent interpersonal and communication skills • Independent with strong sense of responsibility and willingness to learn • Good at planning and multi-tasking to meet multiple deadlines • Excellent command of written and spoken Mandarin and English To know more about us, please visit http://www.i-click.com/ We offer competitive salary and benefits to the right candidate. If you are interested, please send your full resume with current and expected salaries to us at ******************* . All data supplied will be kept in strict confidence and will be used for employment related purpose. Only short-listed candidates will be contacted.
  • 20k-35k 经验3-5年 / 本科
    内容资讯,短视频 / D轮及以上 / 2000人以上
    职位职责: 1、负责番茄小说品牌认知建设,制定年度市场策略,提升番茄小说品牌影响力; 2、整合优势资源,通过内外部合作及市场手段,建立并提升番茄小说优质作品认知; 3、结合重要节点,制定营销策略并统筹Campaign落地,打造具有影响力的营销事件并达成业务目标。 职位要求: 1、本科及以上学历,5 年及以上互联网产品品牌营销经验,以终为始; 2、有大型营销项目经验,能统筹内外部多方完成目标,具备较强沟通能力、整合资源能力和团队合作意识; 3、有较多品牌跨界合作经验,BD谈判能力强,能有效推动合作促成; 4、热爱文娱,对网文行业了解,网感好脑洞大,品牌策略思维强,打造过爆款品牌营销案例者优先; 5、投入度高,自驱力强,对数据敏感,具备较强的自主性和工作规划能力,擅长创新。
  • 软件服务|咨询,电商平台,营销服务|咨询 / A轮 / 150-500人
    Responsibilities: ● Responsible for overseas promotion accounts (Google Ads and Facebook), advertising placement and content optimization, including the ad launch plan, budget control, keyword/ad language/landing page optimization and ad data analysis; ● Own Facebook campaign set up, campaign management, meticulous monitoring and reporting, and testing execution. ● Analyze competitors' products, draw up daily ad promotion plans and implement progress tracking to make sure the ROI at a high level. ● Generate monthly reports on a schedule using aggregate tools ● Provide insight and strategic recommendations to consistently improve campaign performance Requirement: ● 3+ years experience in digital campaign management: primarily search, display, paid social ads ● Google Adwords certification is a must. Previous Ecommerce experience is preferred ● Ability to measure the effectiveness of strategy (rankings, traffic, conversions) and make decisions based on data. ● Good project and time management skills Description As an advertising specialist, you will be responsible for driving our clients’ ad strategy, implementation and reporting. You will work closely with other departments to drive success and scale in our clients’ projects. The role is suited to one who is trained, data-driven, detail oriented and capable of constantly adapting to new environments.
  • 10k-15k 经验1-3年 / 本科
    电商 / 上市公司 / 150-500人
    Duties & Responsibilities: • Oversee and manage the touchpoints of the collaborations with the influencers. • Work with cross functional teams to ensure the performance of the collaborations. • Effectively manage a team to ensure the goals of the campaigns are met. • Actively communicate with overseas talent management agencies to develop an exclusive partnership with them. • Manage end to end campaign planning process and ensure successful execution in partnership campaign strategies. • Drive innovation to increase monthly performance to grow the number of active influencers. • Receive requests from other functional teams and ensure to deliver a successful result based on data, research and analytics. • Optimize the campaign strategies with influencers in accordance with the requests from brands and cross functional teams. Qualifications & Requirements: • Bachelor’s Degree in Marketing, Advertising, Business Administration, or equivalent combination of experience and instruction. • More than 2 years experience in campaign planning • More than 2 years experience working with social media platforms mainly with Instagram, Tik Tok and Youtube. • Ability to manage 2 – 3 foreign employees and create solutions to oversee the performance of their daily work. • Ability to multitask and communicate with colleagues from different teams. • Ability to speak & write fluently & professionally in English. • Creative problem solver that can identify patterns/challenges from disparate sources and deliver comprehensive, balanced & actionable analysis and/or solutions. • Ability to engage with oversee talent management agencies and develop an exclusive partnership with them.
  • 25k-30k 经验3-5年 / 大专
    营销服务|咨询 / 上市公司 / 2000人以上
    工作职责: 1. 抖音、小红书、天猫内容种草内容策划 2. 抖音、天猫营销campaign创意策划 3. 大型品牌电商直播玩法策划 任职资格: 1. 有3年以上广告/数字营销/MCN公司内容营销策划经验 2. 熟悉抖音、小红书、淘宝等平台内容营销生态及最新玩法 3. 既能写campaign big idea方案,也能写逻辑性强的内容种草方案 4. 出色的PPT独立成案能力,PPT审美&逻辑能力强