Position Profile:
The Marketing Manager works across the GC team to help drive the marketing-related go-to-market strategy and activities for our products, with a special focus on *****isation of the content and messaging to ensure maximum impact in the GC market. This role requires a marketing generalist with strong content marketing and events experience who can project-manage a wide range of different activities to support impact.com’s growth in the region. They support the Sales Enablement function, and programme-manage all GC marketing projects.

This role is based in Shanghai and reports to Marketing Director.

Essential Responsibilities:
•Oversee GC Partnership marketing programs, with deep collaboration with partner team, demand generation team, alasing process and results with global;
•Plan, manage and execute a variety of campaigns to build the awareness of impact.com’s Partnership program and generate leads
•Produce a GTM strategy to kick off and accelerate impact.com’s Partnership program, GC;
•Be responsible for the distribution and amplification through earned, owned and paid channels
•Plan and execute Demand Generation activitiesto achieve GC marketing revenue goals
•Support and *****ise multi-channels (paid, earnerd, owned and partnered ) activity in the GC market
•Ensure that all marketing initiatives are properly executed in a timely fashion; organise key sessions with stakeholders and ensure that the overall momentum of GC marketing initiatives is maintained
•Own ***** industry body relationships

Other duties as assigned by the Company.
This job description is intended to describe the general nature and level of work being performed by people assigned to this job. It is not intended to be an exhaustive list of all responsibilities, skills, efforts or working conditions associated with a job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.