FULLY REMOTE JOB 全远程工作

As the Digital Media Manager, you will be responsible for overall account performance and budget utilization for the client, while leading the strategic planning, execution, and optimization of digital media campaigns.

Collaborating with a team of digital media specialists, you will drive full-funnel campaigns across diverse digital platforms.

This role requires a proven leader with a strategic and analytical mindset, expertise in backend setups, strong communication skills, and a deep understanding of paid media campaigns. The ideal candidate will excel in analyzing data and delivering impactful strategies.

Responsibilities
● Proactively plan, execute, optimise and evaluate full funnel paid media campaigns with objectives that range from branding to driving user acquisition, conversion and retention across regional markets.
● Drive performance-based strategies across key platforms such as Programmatic channels, Google Ads, META Ads, and LinkedIn, ensuring campaigns align with client goals.
● Develop and quality control media proposals and plans across media channels and campaign
types to achieve clients’ objectives, going above and beyond what the client wants but also identifying the “hidden client” and any client needs that may not be directly disclosed
● Be a senior voice and leadership example in leading client communication on media related WIPs, meetings, workshops and QBRs
● Take the lead in identifying and optimising campaigns through various testing and ad formats (AB Testing)
● Analyse and report media performance to client and ensure KPIs are delivered and managed accordingly, along with providing actionable insights and follow-up plans
● Ensure that the media team has a process of monitoring the media campaigns on a daily and
weekly basis
● Keep up-to-date with and enforce best practises, media consumption behaviours and competitive landscape to understand where and how to best reach consumers
● Work productively cross-functionally across creative and content teams to maximise user
experience for conversion and engagement
● Display a strong, strategic and commercial acumen in exploring media outside the usual
performance marketing such as influencers engagement, publishing, podcasts and brand
Partnerships
● Pro-active in reacting to changes in the business situation, identifying and eliminating problems whilst they are still small, thinking ahead to prevent delays in project rollouts
● Takes initiative and going above and beyond just “delivering the KPIs”

About Mediatropy

Mediatropy is an independent award-winning full service Digital Agency with over 70 people across offices in Singapore, Indonesia, Vietnam, Thailand, Malaysia, Philippines, Hong Kong and Shanghai. We provide full marketing service (Strategy, Creative Content, Web Development, Paid Media, Data & Analytics, SEO/SEM and Social) to a diversified clientele, specialising in anything from hospitality, F&B, education to financial services. We are passionate about cultures, work life balance, craft elevation and a strong dose of personal development.