岗位职责:
1. Product portfolio strategy, covering multi-channels (Retail/E-com/B2B) in China
2. Analyse and monitor key category portfolio performance on a regular basis, identify opportunities & issues, and provide recommendations / solutions
3. Own Category P&L, and channel product pricing tracking
4. Develop whole year Product/Bundle plan vs. key competitors (e.g. product and bundle promotion tied in with seasonal campaign and new product launch activation)
5. Work with BU, German team to develop/select new relevant product for China market
6. Secure NPI launch on time for multi-channels
7. Lead new product 360 marketing plan (Proposition, USP, Key Distinctive Benefits vs. competitors etc) , by closely working with brand communication team & sales team
8. Support product training materials development, and conduct existing products training to the core team (headquarter sales, retail sales product trainer, aftersales service etc)
9. Maintain Product Database and keep the product information updated and correct
10. Other key initiatives when assigned
任职资格:
1. 7+ years in category management (3+ PM related experience), FMCG brand marketing and retail background is preferred
2. Strategic, logical, analytical, strong capability on problem shooting and solving
3. Good communication skill, adaptable, team player, fast learner
4. Fluent English in oral and written
5. Good at Excel and PPT