Job Title: SEO / SEM Specialist
City: Shanghai
Package:
1. ***** Health insurance package or insurance allowance
2. Flexibility in your travel arrangements
3. Beverages, snacks and fruit
4. Seasonal drinks and birthday celebrations
5. Team building activities & outings
6. Shanghai household registration and Shanghai work residence permit application
7. Multi-functional and design-oriented office environment, zero distance from the subway

Job Summary:
We are seeking a highly motivated and skilled Digital Marketing Specialist with a background in Technical SEO and Marketing Automation to join our team. The successful candidate will be responsible for managing and optimizing digital marketing campaigns, ensuring website compliance with industry standards and best practices for SEO, implementing marketing automation initiatives, and driving lead generation and customer engagement. As a Digital Marketing Specialist, you will work closely with cross-functional teams to ensure smooth campaign execution and technical web support.

Key Responsibilities:
1. Manage and optimize digital marketing campaigns, including SEO and paid ads
2. Develop and execute digital marketing strategies to increase online presence and drive brand awareness, engagement, and conversions.
3. Conduct technical SEO audits and implement improvements to enhance website performance and search engine rankings
4. Identify and implement marketing automation initiatives to improve lead generation and customer engagement
5. Collaborate with cross-functional teams to ensure proper web integration with CRM and EDM systems
6. Conduct keyword research and analysis to develop effective SEO strategies.
7. Measure and analyze campaign performance using web analytics tools and report on key metrics to stakeholders
8. Stay up-to-date with the latest trends and advancements in digital marketing, technical SEO, and marketing automation
9. Provide technical support for website updates and maintenance
10.Ensure website compliance with industry standards and best practices for SEO and data privacy

Requirements:
1. Bachelor's or Master's degree in Marketing, Computer Science, or related field
2. 2+ years of experience in digital marketing with a focus on technical SEO and marketing automation
3. Strong knowledge of SEO best practices and techniques, including technical SEO and on-page optimization
4. Experience with marketing automation tools, such as Hubspot or Marketo
5. Experience with web analytics tools such as Google Analytics or Adobe Analytics
6. Excellent analytical, problem-solving, and communication skills
7. Ability to work independently and as part of a team
8. Familiarity with HTML, CSS, and JavaScript is a plus
9. Excellent English ability

If you are a passionate and driven Digital Marketing Specialist with a strong analytical mindset, experience in technical SEO and marketing automation, and a desire to make a significant impact in the field of digital marketing, we encourage you to apply for this exciting opportunity.

Our Benefits & Advantages
1. Working with international teams worldwide
2. Gain knowledge on latest Web Technologies and learn more about Augmented Reality
3. Learn more about eCommerce & Mobile technologies
4. Get on the job experience with User Interface & User Experience cases
5. Work with systems as JIRA, Confluence, Jenkins and Selenium

About TMO Group
TMO Group is a global technology solution provider with offices in Amsterdam, Shanghai and Hong Kong which service medium & large enterprises with cutting-edge solutions on eCommerce, O2O, Mobile and Cloud value-added services.