高级平面设计师 Senior Des... 15k-18k

——本职位将服务于上海前滩综合发展项目

主要职责与目标：
61 负责商业地产市场部平面创意设计与视觉形象建设，参与品牌定位与视觉策略制定。
61 负责商场各类活动、宣传及线上线下视觉物料的设计工作，确保输出风格统一、品质高。
61 建立并维护品牌视觉系统，确保整体视觉呈现符合品牌调性。
61 设计内容包括主视觉（KV）、宣传海报、营销页面、品牌手册、项目画册等。
61 参与导视系统及空间视觉的优化设计，保证视觉传达与品牌形象一致。
61 与市场部、运营部等团队紧密协作，确保设计方案契合品牌策略与业务需求。
61 参与新项目创意策划及头脑风暴，提出专业设计建议与创意方向。
61 持续关注全球设计趋势及 AI 智能绘画等新兴设计技术，提升团队的创意表现力。
61 负责项目时间管理及品质控制，确保高质量按时交付。
61 对接外部设计公司及广告代理商，确保外包设计执行顺畅。
61 为大型活动、展览及品牌宣传提供创意设计支持。

技能、资质与经验要求：
61 至少6年以上平面设计相关经验，具备广告公司或知名地产或品牌方资深设计经验。
61 熟练掌握 Adobe 系列软件（AI、PS、ID），并熟悉 Midjourney、DALL·E、Stable Diffusion 等 AI 绘图工具。
61 拥有扎实的美术功底与优良的视觉品味，具备优秀的创意思维与叙事能力。
61 具备商业地产或大型品牌项目设计经验者优先。
61 具有良好的项目统筹与供应商沟通能力。
61 本科及以上学历，美术、视觉传达等相关专业，留学背景或获奖作品者优先。
61 关注新技术与设计趋势，善于将人工智能应用于创意设计。

Responsibilities:
61 Responsible for creative graphic design and visual identity development for the marketing department of commercial real estate projects; participate in brand positioning and visual strategy formulation.
61 Design visual materials for shopping mall campaigns, promotions, and both online and offline communications, ensuring consistency and high visual quality.
61 Establish and maintain the brand’s visual system to ensure alignment with the overall brand identity.
61 Deliverables include key visuals (KV), promotional posters, marketing pages, brand brochures, and project booklets.
61 Participate in the optimization of wayfinding and spatial visual systems to ensure brand consistency across all touchpoints.
61 Collaborate closely with marketing, operations, and other internal teams to ensure visual design aligns with brand strategy and business needs.
61 Contribute to creative ideation and brainstorming for new projects, providing professional design insights and creative direction.
61 Stay informed of global design trends and emerging AI-driven creative technologies to continuously enhance the team’s creative capabilities.
61 Manage project timelines and ensure high-quality, on-time delivery of design work.
61 Liaise with external design agencies and advertising partners to ensure smooth execution of outsourced creative work.
61 Provide creative visual support for major events, exhibitions, and brand campaigns.

Requirements:
61 6 years+ of relevant experience in graphic design, with senior-level experience at advertising agencies or leading developers/brand companies.
61 Proficient in Adobe Creative Suite (AI, PS, ID) and familiar with AI-powered design tools such as Midjourney, DALL·E, and Stable Diffusion.
61 Strong artistic foundation and refined visual sensibility, with excellent conceptual thinking and storytelling ability.
61 Experience with large-scale branding or commercial real estate projects is preferred.
61 Strong project management skills and ability to coordinate with vendors and partners effectively.
61 Bachelor’s degree or above in Fine Arts, Visual Communication, or related fields; overseas education or award-winning portfolio is a plus.
61 Passionate about design innovation and new technologies, with the ability to integrate AI tools into the creative process.

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