(Senior) Brand Manager - Teamfight Tactics, China Publishing
SHANGHAI, CHINA
JOB ID: REQ-0003442

You can also check link for more detail about this position:
https://www.riotgames.com/en/work-with-us/job/3591735/senior-brand-manager-teamfight-tactics-china-publishing-shanghai-china

As a Senior Brand Manager, you will lead projects that harness Riot's creative energies to engage players in China with a deep understanding and appreciation of the Riot Games brand. You'll be working closely with a team of fellow gamers and creative professionals, you will develop a variety of publishing efforts and see them through the execution of key marketing campaigns that bring value, excitement and trust to the players of China. You’ll work closely with brand, ecommerce, communications, production, creatives and our partner teams as well as third-party vendors to bring engaging experiences to more players in China. You’ll collaborate with stakeholders from across the company on the best way to promote and publish the game to the needs of Chinese players.


Responsibilities:

Create campaign strategies in partnership with LA marketing team that hit the mark in culturally-relevant ways for players

Develop and execute key in-game and out-of-game publishing projects and follow through in every step of execution working with internal teams, partner teams, and third-party vendors to deliver value and excitements to players in China

Ensure that *****ly developed marketing assets are of the highest standard and representative of a player-focused approach

Establish and use KPIs to measure and consistently help to improve marketing performance

Track content performance and player sentiment as a day habit, compile analytics to better inform how well different contents reach, inform and engage players thus further improving the content strategy

Work across multi-functional teams to facilitate creative development, content support, ecommerce tactics, *****ization and gameplay analytics

Coordinate complex schedules across a variety of time zones, arrange meeting, and manage publishing calendar to support internal and partner usage

Maintain and evolve the core brand of our games, formulating a long-standing connection with our players through brand building and expansion

Be a key source of information about all player-facing contents in the China market, and act as a nexus of publishing knowledge and communication.