Position Profile

Own the day-to-day execution, management, and optimization of SEO and digital lead generation to fill our funnel with qualified leads and ultimately generate pipeline and revenue. This person is responsible for campaign execution, management, analysis, optimization, and reporting on campaign performance to leadership. This person will also own all SEO programs and growth opportunities to drive qualified, organic traffic to the website. Working under the Director of Demand Generation, this person will identify new campaign opportunities and areas for optimization, to help drive engagement on target accounts as well as generate pipeline.

Essential Responsibilities

•Plan, execute, analyze, optimize and report on all paid digital efforts globally including paid search, social advertising (Facebook, LinkedIn, Twitter), and display/retargeting
•Own the roadmap for on-page and off-page SEO programs and growth opportunities, prioritizing initiatives based on level of impact and level of effort
•Conduct content gap analysis, keyword opportunities, and competitive audits, and regularly audit website for SEO friendliness and improvement opportunities, as well as site architecture and technical infrastructure SEO optimizations
•Work with marketing team to monitor and grow quality inbound links, and recommend content that will drive SEO value
•Monitor and report on SEO performance
•Partner with Marketing Ops and DG leadership to understand campaign efficiency and ROI and suggest ways to optimize spend
•Maintain campaign budgets
•Suggest new, innovative areas for growth, both paid and non-paid
•Optimize toward agreed upon campaign KPI’s and ultimately meet marketing attributed pipeline and NMRR goals.
•Develop and maintain integrated, multi-touch demand marketing campaigns
•Adhere to campaign launch calendars and timelines
•Maintain relationships with media vendors and marketing agencies

Other duties as assigned by the Company.

This job description is intended to describe the general nature and level of work being performed by people assigned to this job. It is not intended to be an exhaustive list of all responsibilities, skills, efforts or working conditions associated with a job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.