岗位职责：
1、统筹京东 POP 旗舰店及自营旗舰店的整体运营策略，制定并执行年度 GMV 目标及拆解计划；
2、负责平台资源投放管理（POP 推广工具 + 自营流量活动），持续优化全店 ROI 和利润率；
3、主导大型促销活动策划（如 618、双11、年货节），协调采销、供应链、设计等多部门协作，确保页面、库存、促销机制高效落地；
4、深度分析保健品行业趋势，结合用户需求调整商品结构与定价策略，提升转化与复购；
5、对接京东官方资源（POP 行业小二、自营采销），争取平台活动位、流量扶持及政策倾斜，最大化品牌曝光与增长机会。

岗位要求：
1、5 年以上京东平台运营经验，3 年以上团队管理经验；有滋补保健类目头部商家背景者优先；
2、精通京东 POP 与自营双模式运营逻辑，熟悉平台流量分发机制及采销合作流程；
3、具备成功打造爆款产品、提升用户复购率的实际案例；
4、熟悉保健品行业特性（如季节性消费、用户健康痛点），擅长内容营销与私域流量建设；
5、抗压能力强，具备良好的商业谈判能力与跨部门协同经验，能够带领团队达成业绩目标。

Key Responsibilities：
- Oversee the overall operation strategy for both JD.com's POP flagship store and self-operated flagship store; develop and execute annual GMV targets and detailed implementation plans.
- Manage platform resource allocation (POP promotional tools + self-operated traffic activities), continuously optimizing store-wide ROI and profit margins.
- Lead the planning of major promotional campaigns (e.g., 618 Shopping Festival, Double 11, New Year’s Festival), coordinate cross-departmental collaboration with procurement, supply chain, and design teams to ensure efficient execution of landing pages, inventory management, and promotional mechanisms.
- Conduct in-depth analysis of health product industry trends, adjust product assortment and pricing strategies based on user demand to improve conversion rates and repurchase rates.
- Coordinate with official JD resources (POP industry managers, self-operated procurement teams) to secure premium platform placements, traffic support, and favorable policies, maximizing brand visibility and growth opportunities.

Key Requirements：
- Minimum of 5 years of operational experience on JD platforms, with at least 3 years of team management experience; candidates with prior experience in leading health and wellness brands on JD are preferred.
- Proficient in both JD POP and self-operated business models; familiar with platform traffic distribution mechanisms and procurement cooperation processes.
- Demonstrated track record in successfully launching best-selling products and improving customer retention.
- Deep understanding of the health products industry, including seasonal consumption patterns and consumer health concerns; skilled in content marketing and private domain traffic development.
- Strong stress tolerance, excellent negotiation skills, and proven ability to collaborate effectively across departments; capable of leading a team to achieve performance goals.