Promotions & Events Senio... 15k-18k

上海经验3-5年本科及以上产品|运营|策划其他职位
岗位所属职位类型
全职

  • 房地产|建筑|物业
东袤置业
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职位诱惑:

五险一金,免费班车,定期体检

职位描述:

协助市场经理/副经理开展各类推广活动、进行租户联络以及策划第三方活动,以促进项目发展。

岗位职责:
1.通过执行各类活动,推广陆家嘴太古源,强化并进一步提升其品牌形象和市场领先地位。
2.确保活动顺利运行并协调其各项环节,以有效实施推广方案。
3.与租户进行主动沟通,确保及时传达活动计划并提供参与机会。
4.管理战略合作伙伴和品牌,以达成场地租赁和创收活动目标。
5.与租户及第三方组织合作,通过整合营销策略为业主活动创造合作与曝光机会。
6.就不同的营销方案与租户/合格第三方联络,建立良好的租户及第三方关系。通过举办符合品牌定位的多样化活动,监督场地运营,增加场地收入,扩大品牌影响力。
7.负责收集和维护租户相关数据库。
8.定期整理并复核关于租户客户画像、市场营销及促销活动以及跨项目销售表现的信息。
9.监督并与内部团队、代理及供应商协调不同营销物料的制作。
10.评审租户代理及供应商提交的方案、创意文案和报价。
11.审视竞争动态并研究客户期望,以便采取行动确保竞争优势。
12.与营销传播(Marcom)团队联络协调,确保各种营销活动得到有效且及时的投放。
13.处理并管理所有租户关于活动、快闪店和推广活动的请求,从处理场地问询到活动场地布局审批,以及与内外部各方进行必要的物流安排。
14.处理并管理所有内部推广活动(如装饰、推广、互动活动等)的物流安排。
15.每月审阅和更新整体营销支出及场地收入。

任职要求:
1.市场营销或相关专业本科及以上学历。
2.3-5年及以上市场营销、活动策划与管理相关工作经验,有国际企业经验者优先;购物中心市场推广经验者尤佳。
3.对工作充满热情,富有创造力,注重细节,能够独立工作,并拥有良好的沟通和组织能力。
4.具备良好的商业市场嗅觉和业务管理意识。
5.拥有良好的品牌、艺术文化关系者优先。
6.有良好的社群运营经验者优先。
7.有一线团队管理经验者优先。
8.能够在压力下和不规律的工作时间中高效工作。
9.优秀的中英文口头及书面沟通能力。
10.熟练使用PC及MS Office办公软件。
11.具备积极学习新知识、新渠道的能力和热情。

核心能力:
1.结果导向:自我驱动,积极主动,追求卓越成果,能克服困难完成任务。
2.担当尽责:拥有强烈的责任感和主人翁意识,能为结果负责并建立清晰的衡量标准。
3.优化流程:能够建立高效、可持续的流程以推进部门项目。
4.协同合作:强大的建立伙伴关系及协作能力;能够与他人合作达成共同目标。
5.有效沟通:能够清晰、有效地与不同背景的团队进行沟通。
6.适应变化:能够快速、主动地适应工作需求和情境的变化。
7.决策能力:能够做出坚定、及时的决定。
8.开拓创新:热衷于创新,能为公司的成功思考并提出更新、更好的想法。
9.商业敏锐度:具备良好的商业、财务和市场知识,能做出商业决策并推动公司目标实现。

Purpose of Job:
To assist Marketing Manager/Assist Marketing Manager to running a wide range of promotional activities, tenant’s liaison, and 3rd party event for development.

Major Responsibilities and Objectives:
1.To promote Lujiazui Taikoo Yuan, reinforcing and further enhancing the brand image and leading position in the market through the execution of a wide range of promotional campaigns.
2.Implement promotion campaigns through ensuring the smooth running of a campaign and coordinating the diverse activities that contribute to it.
3.Deliver proactive communication with tenants to ensure timely dissemination of campaign programmes and opportunities for participation are delivered.
4.Monitor and identify key strategic partners and brands to target for venue leasing and revenue generating activities.

Major Tasks & Activities:
1.Collaborate with tenants and third-party organizations to create maximum cooperation and exposure opportunities for landlord campaigns through integrated marketing strategies.
2.Liaise with tenants/qualified 3rd party on different marketing programs and to build sound tenant and 3rd party relationship. Oversee the operation of the venue, increase venue revenue, and expand brand influence by hosting a diverse range of activities that align with brand positioning.
3.Responsible for the collection and maintenance of the tenants related databases.
4.Regularly review and collate details on tenants’ customer profile, marketing and promotional initiatives and sales performance across other centers.
5.Supervise and co-ordinate with in-house teams, agencies and suppliers on the production of different marketing material.
6.Review and assess proposals, creative copy and quotation that tenants’ agencies and suppliers present.
7.Review competitive activities and research customer expectations in order to take action to ensure competitive advantages.
8.Liaise and co-ordinate with Marcom team to ensure effective and timely placement for a variety of marketing campaigns.
9.Handle and manage all tenant requests for events, pop ups and promotional events, from handling venue enquiries to event venue layout approval and logistics arrangement with internal and external parties, as necessary.
10.Handle and manage the logistic arrangement of all in-house promotions (i.e. decorations, sales promotions, activations, etc.)
11.Review and update the overall marketing expenditure and venue income on a monthly basis.

Skills, Qualifications and Experience Requirements
1.Degree in marketing or marketing-related discipline.
2.Minimum 3-5 years relevant experience in marketing, event planning and management, preferably in an international corporate environment; shopping center marketing experience is an advantage.
3.Passionate, creative, detail-oriented, independent, good communication & organizational skills.
4.Good commercial market sense & business management sense.
5.Good brand, art culture relations are an advantage.
6.Good community operation(社群运营) experiences are an advantage.
7.Front-line team management experience is an advantage.
8.Willing to work efficiently under pressure and irregular working hours.
9.Excellent verbal and written communication skills in English and Chinese.
10.Proficient PC & MS Office software knowledge.
11.Ability and enthusiasm to actively learn new knowledge and channels.

Competencies
1.Drives for Results-Self-driven go-getter who is result-oriented, and power through tough situations.
2.Ensures Accountability-Strong sense of accountability and ownership towards commitments, and the ability to establish clear responsibilities for measuring results.
3.Optimises Work Process - Optimiser who can set up efficient and sustainable processes to carry out departmental projects.
4.Collaborates-Strong partnership-building and collaboration skills; able to work with others to meet shared objectives.
5.Communicates Effectively- Excellent communicator who can clearly and effectively communicate with diverse groups of audiences.
6.Situational Adaptability...

工作地址

上海 - 浦东新区- 陆家嘴滨江中心10号T1座查看地图
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上海东袤置业有限公司

东袤置业

  • 房地产|建筑|物业

    领域
  • 不需要融资

    发展阶段
  • 50-150人

    规模

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