Job Responsibilities:  Identify relevant marketing opportunities in the Oversea market  Participate in the development of branding and corporate identity initiatives.  Define the vision, mission, goals and strategy for an entire project.  Lead a team to provide strategic direction, oversee best-in-class marketing campaigns.  Offer expert advice to develop innovative advertising, public relations, social media and events.  Establish Community campaign strategies in conjunction with Marketing/PR/Brand initiatives.  Regularly utilize and maintain contemporary social media tools(Twitter/Facebook/YouTube) to broaden game and studio awareness.  Track user content consumption, site traffic growth, user registration.  Craft KPI’s for teams to develop individual product strategies against, leading broader audience research/campaign studies & marketing effectiveness alongside insights teams.  Conduct regular market research and competitor analysis.